After a discrete output Toys R Us and Captain Morgan, the new ad Foursquare, the position of advertising sales, will make a much stronger key at Comic-Con International: San Diego.As of Wednesday, the social network based on the location to display a limited number of people who check-in on Foursquare at the Convention Center in San Diego an ad for a free movie ticket for "The Do List" a comedy opens July 26.
Check-in since the announcement, which functions as an offer comes from the production company of the film, CBS Films and theater-owner of Regal Entertainment Group.
Through the promotion, members of Foursquare service of the notice must provide your e-mail address to redeem a "buy one, get one free" ticket to see the film on opening weekend.
Thrust Comic-Con is the latest attempt four years, Foursquare, which has 35 million users and a new raised $ 41 million in debt financing, the benefit in giving buyers access to targeted advertising members after they sign up in some places. The position of Foursquare check-in ads made their debut in June with a campaign of Toys R Us coupons they offer to people who were in the points for the family.
Comic-Con kicks off on Wednesday and is expected to attract more than 125,000 people. The promotion will be available to all participants and Sunday, despite only show an undisclosed percentage of Foursquare after user registration.
