Less than a day after Yahoo released a catch in its earnings report for the second quarter, the company announced a new technology acquisition. This time the target is AdMovate, a private company that has developed a touted to bring behavioral targeting for mobile advertising solution.
The team confirmed AdMovate own statement, explaining the purpose of the company was to "help traders make their consumers at the right time and place with personalized messages."
Yahoo CEO Marissa Mayer has repeatedly stressed its interest in mobile refocus Yahoo around, saying during a live broadcast yesterday's headquarters in Sunnyvale, California, that "the future of Yahoo's mobile, and we are Place our first mobile products."
Scott Burke, senior vice president of display advertising and advertising technology unit of Yahoo, said in a message Tumblr Wednesday that Yahoo is "deeply invested in the purchase of programming and mobile advertising. "
Yahoo has certainly invested a lot of talent and solutions but dozens of cutting products as well. Apart from the acquisition of $ 1.1 billion of Tumblr, Yahoo has made eight acquisitions in the second quarter.
While AdMovate resources seem to fit in line with what Mayer and company speak publicly, many analysts and fans continue to analyze how these pieces of the puzzle are all in shape.
Tags: Corporate and legal, Advertising and marketing, acquisition, admovate, merger, mobile advertising, yahoo
The team confirmed AdMovate own statement, explaining the purpose of the company was to "help traders make their consumers at the right time and place with personalized messages."Yahoo CEO Marissa Mayer has repeatedly stressed its interest in mobile refocus Yahoo around, saying during a live broadcast yesterday's headquarters in Sunnyvale, California, that "the future of Yahoo's mobile, and we are Place our first mobile products."
Scott Burke, senior vice president of display advertising and advertising technology unit of Yahoo, said in a message Tumblr Wednesday that Yahoo is "deeply invested in the purchase of programming and mobile advertising. "
This acquisition is part of our efforts to invest more in our advertising platforms high tech - Apt, genomics and Right Media - and shopping easier for advertisers and agencies. Admovate personalization technology accelerates our ability in mobile advertising, and earned a technical team with exceptional talent.Financial terms of the deal were not disclosed, but the engineering team AdMovate integrate with Yahoo display advertising team in Silicon Valley.
Yahoo has certainly invested a lot of talent and solutions but dozens of cutting products as well. Apart from the acquisition of $ 1.1 billion of Tumblr, Yahoo has made eight acquisitions in the second quarter.
While AdMovate resources seem to fit in line with what Mayer and company speak publicly, many analysts and fans continue to analyze how these pieces of the puzzle are all in shape.
Tags: Corporate and legal, Advertising and marketing, acquisition, admovate, merger, mobile advertising, yahoo
