Captain Morgan, a brand of rum Diageo is one of the first advertisers to test the position of Foursquare check-in ads, saying reported. The brand is to use the new unit to suggest Captain Morgan cocktails for adults immediately after checking in bars or clubs. Toys R Us has been experimenting with ads post billing, showing coupons for some people who are registered in the kid-friendly areas such as parks and swimming pools.
A spokesman confirmed that Foursquare Captain Morgan after check-in ads began appearing in the July 1, while the units of Toys R Us has made its debut in June The company will now run ads on a regular basis, the spokesman said.
New Foursquare check-in device, which is revealed through a series of leaked slides first, is designed to provide people with information or offers that may be used later and is priced based on the cost per click, which means that advertisers pay only when someone clicks on the ad or save it for later.
The initiative for the creation of income comes a year after Foursquare began allowing merchants to promote their updates through membership fees, and a few months after receiving $ 41 million in debt financing. It is not successful launch based in New York was in the generation of income, although CEO Dennis Crowley insisted that reports suggesting that his company can not make money is bad.
However, the final game of Foursquare for advertising seems to disagree with the way the company is touting its application to new users. After failing to convince the masses of the usefulness of sharing your location, Foursquare has downplayed the counter aspects of the application and changed their approach rather than research, making it a rival of Yelp. New field of Foursquare is that it can provide people with custom where to find the best cup of coffee or happy hour suggestions.
Tags: Social networking, Advertising and marketing, foursquar
