Marissa Mayer Yahoo CEO gets a B for trying something different: a live video Yahoo earnings in the second quarter. She always gets C for a woman for what was another boring report earnings. After a year at the helm, Mayer still has much work to do before we can declare mission accomplished.
Meanwhile, the show was interesting with some style, though this style was sometimes quite bizarre. Think Hans and Franz, but the Yuks.
There is nothing in the rule book that says traditions can not be ignored, but there is a reason why most fail to television quarterly financial conference. With few exceptions, are dry as dust bore festivals, almost guaranteed to send normal people violent crisis narcolepsy. They are also full of selfish nonsense management by company X, Y or Z will inevitably promote the mystical qualities, magical and otherwise supercalifragilisticexpialidocious his henchmen.
So it is with Mayer, speaking of the teleprompter as she listed one after another superlative. Compliant but not surprising. (IE:. "Future of Yahoo's mobile") It was a little more attractive once the open Q & A Not for long, though it has much worse when CFO Ken Goldman took his turn in front of the camera...
Goldman, who flanked Mayer on the board, has a gold plating recovery and is a man of figures made. But the type is not public speaking. Goldman wood supply is bad enough. It also eats for polysyllabic words as he rushes through his lines. OK, Goldman was not hired to forget Cicero. I understand. But if Yahoo will leverage its CFO on the performance of your spreadsheet for this type of dog and the horse, then count style points. Especially when the substance is modest.
However, there was a complete wash. On the positive side both on "Saturday Night Live" and "The Daily Show" are now good fodder to use for future games.
Tags: Media, Social networking, Marissa Mayer, Yahoo Q2 2013 earnings
