The San Francisco-based company, which makes tools for publishers to create and distribute books for tablets, smartphones and Web works with Pearson and Elsevier publishers, both intend to use the technology to produce Inkling digital versions of their books.
In the case of Elsevier, which plans to take more than half a million pages of content, about 600 pounds, said Inkling CEO Matt MacInnis.
"This is to make these books living documents, and one of the biggest advantages is that you can make changes at any time and push it out," MacInnis said in an interview.
As a result, the composition of the Inkling own content library - which sells through its own store - is changing. Currently, only one fifth of consumers and especially academic content of the health of the company, which is expected to rise to 50 percent of the Elsevier collection, MacInnis says.
The case comes with a series C funding year $ 16 million led by Growth Fund Sequoia Capital. MacInnis says it will invest in the capacity of Inkling to help publishers to produce this content, against the publishers to do on your own. "We need engineers and consultants and account managers. Persons who work with publishers to make this transition," he said.
In addition, there are a trio of former employees vice president. This includes former boss Gus Flipboard Gostyla biz dev, you will do the same in Inkling. There is also the former head of marketing and ModCloth Yola, Hema Padhu, what's new vice president of marketing Inkling Googlers and former CFO and GoodData Stephane Panier, who joined in January Inkling be his vice- president of finance and operations.
MacInnis said that the vision of the company is to become "a destination for the world's most reliable content." Compete with Apple, Amazon and others with the tool housing that allows publishers and individuals self- publishing on multiple platforms.
Tags: Consumer content, content, books, e-books, Inking, deals, publishing
