Here the Foursquare Showing ads after check-in

Foursquare actively seeking to benefit from the actions of their 35 million users by displaying targeted ads after check-in at specific locations. The Social Network 4 years, depending on the situation encourages people to "check-in" in places far from home, and use the monitoring data to recommend nearby places to check out members. Now the company hopes to capitalize on check-ins, members serve ads after the fact.

 Captain Morgan, a brand of rum Diageo is one of the first advertisers to test the position of Foursquare check-in ads, saying reported. The brand is to use the new unit to suggest Captain Morgan cocktails for adults immediately after checking in bars or clubs. Toys R Us has been experimenting with ads post billing, showing coupons for some people who are registered in the kid-friendly areas such as parks and swimming pools.

 A spokesman confirmed that Foursquare Captain Morgan after check-in ads began appearing in the July 1, while the units of Toys R Us has made its debut in June The company will now run ads on a regular basis, the spokesman said.

 New Foursquare check-in device, which is revealed through a series of leaked slides first, is designed to provide people with information or offers that may be used later and is priced based on the cost per click, which means that advertisers pay only when someone clicks on the ad or save it for later.

 The initiative for the creation of income comes a year after Foursquare began allowing merchants to promote their updates through membership fees, and a few months after receiving $ 41 million in debt financing. It is not successful launch based in New York was in the generation of income, although CEO Dennis Crowley insisted that reports suggesting that his company can not make money is bad.

 However, the final game of Foursquare for advertising seems to disagree with the way the company is touting its application to new users. After failing to convince the masses of the usefulness of sharing your location, Foursquare has downplayed the counter aspects of the application and changed their approach rather than research, making it a rival of Yelp. New field of Foursquare is that it can provide people with custom where to find the best cup of coffee or happy hour suggestions.


Tags: Social networking, Advertising and marketing, foursquar

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Google joined the push technology for the transmission of television offerings

The field is filled with competing to offer television on the masses via Internet technology companies.
Google has made proposals to media companies about licensing their content for "over-the-top" service that provides the kind of video on networks of cable providers and satellite services The Wall Street Journal, citing unidentified people familiar with the matter. It revives a first attempt by the Mountain View, Calif., company a few years ago, the report said, adding that the launch of Google has evolved to include a product demonstration.

 But before such a service can even become a reality, and is part of a competitive landscape. Not only will over-the-top services compete with cable television providers like Comcast and pay-TV providers like DirecTV satellite that consumers were carrying thousands of content choices for decades, handle technology heavyweights are vying to produce an alternative flow based.

 Intel was looking for a similar service, to be launched this year in an effort to be part of the next big technology market, after the company missed the boat on smartphones.

 In addition, Apple has always said he is working on an Internet TV service to complement its current Apple TV device, which currently VOD services but few options live alone reproduces the experience Flip a switch through multiple channels of live TV.

 Beat Google and Apple by hand in another form of streaming media. It launched a streaming music service in May to Google competes with the likes of Pandora and Spotify and - later - Apple with its iTunes Radio. Google has launched a software platform TV, the Chrome browser morphing to superimpose on a smart TV in 2010, but was greeted with a very warm response. With so many players run an over-the-top, Google and the rest have clearly expect a warm hug for this purpose.



Tags: Media, Google, Google Tv

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