Yahoo purchase AdMovate to boost mobile advertising

Less than a day after Yahoo released a catch in its earnings report for the second quarter, the company announced a new technology acquisition. This time the target is AdMovate, a private company that has developed a touted to bring behavioral targeting for mobile advertising solution.

The team confirmed AdMovate own statement, explaining the purpose of the company was to "help traders make their consumers at the right time and place with personalized messages."

Yahoo CEO Marissa Mayer has repeatedly stressed its interest in mobile refocus Yahoo around, saying during a live broadcast yesterday's headquarters in Sunnyvale, California, that "the future of Yahoo's mobile, and we are Place our first mobile products."

Scott Burke, senior vice president of display advertising and advertising technology unit of Yahoo, said in a message Tumblr Wednesday that Yahoo is "deeply invested in the purchase of programming and mobile advertising. "

This acquisition is part of our efforts to invest more in our advertising platforms high tech - Apt, genomics and Right Media - and shopping easier for advertisers and agencies. Admovate personalization technology accelerates our ability in mobile advertising, and earned a technical team with exceptional talent.

Financial terms of the deal were not disclosed, but the engineering team AdMovate integrate with Yahoo display advertising team in Silicon Valley.

Yahoo has certainly invested a lot of talent and solutions but dozens of cutting products as well. Apart from the acquisition of $ 1.1 billion of Tumblr, Yahoo has made eight acquisitions in the second quarter.

While AdMovate resources seem to fit in line with what Mayer and company speak publicly, many analysts and fans continue to analyze how these pieces of the puzzle are all in shape.


Tags: Corporate and legal, Advertising and marketing, acquisition, admovate, merger, mobile advertising, yahoo

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In Yahoo, style over substance and style was good - unusual

Marissa Mayer Yahoo CEO gets a B for trying something different: a live video Yahoo earnings in the second quarter. She always gets C for a woman for what was another boring report earnings. After a year at the helm, Mayer still has much work to do before we can declare mission accomplished.

Meanwhile, the show was interesting with some style, though this style was sometimes quite bizarre. Think Hans and Franz, but the Yuks.

There is nothing in the rule book that says traditions can not be ignored, but there is a reason why most fail to television quarterly financial conference. With few exceptions, are dry as dust bore festivals, almost guaranteed to send normal people violent crisis narcolepsy. They are also full of selfish nonsense management by company X, Y or Z will inevitably promote the mystical qualities, magical and otherwise supercalifragilisticexpialidocious his henchmen.

  So it is with Mayer, speaking of the teleprompter as she listed one after another superlative. Compliant but not surprising. (IE:. "Future of Yahoo's mobile") It was a little more attractive once the open Q & A Not for long, though it has much worse when CFO Ken Goldman took his turn in front of the camera...

Goldman, who flanked Mayer on the board, has a gold plating recovery and is a man of figures made. But the type is not public speaking. Goldman wood supply is bad enough. It also eats for polysyllabic words as he rushes through his lines. OK, Goldman was not hired to forget Cicero. I understand. But if Yahoo will leverage its CFO on the performance of your spreadsheet for this type of dog and the horse, then count style points. Especially when the substance is modest.

However, there was a complete wash. On the positive side both on "Saturday Night Live" and "The Daily Show" are now good fodder to use for future games.




Tags: Media, Social networking, Marissa Mayer, Yahoo Q2 2013 earnings

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Yahoo Q2 sales fall 9%, but the income of the target

Yahoo has accumulated a credit card would, so to speak, in recent months with the acquisition of several new social and mobile companies. But what analysts and investors really want to know is how much the company in Sunnyvale, Calif.-based resulting in its report of second quarter results, released after the close on Tuesday.

 The "technology company" describes itself, has reported net income of $ 331 million, or 30 cents per share (statement). Non-GAAP earnings were 35 cents per share, on revenues of 1.135 billion, including traffic acquisition costs (TAC). Excluding TAC, Yahoo reported revenue of $ 1.071 billion. Wall Street was looking for earnings of 30 cents per share on revenue of $ 1.08 billion.

CEO Marissa Mayer made an initial reflection on the quarter in prepared remarks.

    I am encouraged by the performance of Yahoo! 's second quarter. Our company has been maintaining stability and launched more than ever, the introduction of a major new product almost every week. The new Yahoo! News, Yahoo! Sports new application, the Yahoo! search redesigned, the new Flickr, the new Yahoo! Mail for Tablet, the Yahoo! Weather, Yahoo! Summly with our new implementation - this quarter significant improvements to our product range and our users have responded to the increased use and commitment.

Mayer just called an acquisition in its statement, but the full list consists of Astrid Milewise Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird software and, in particular, Tumblr.

Yahoo paid $ 1.1 billion for Tumblr last May, which has caused some controversy within the user base of the base when the news was revealed. This important agreement has sparked speculation that Yahoo may go after next Hulu, which at the time was the center of a rumor of war filled auction.

But last week, the current coalition Hulu 21st Century Fox, NBC Universal and Walt Disney Co. property still holds. For perspective, Wall Street expects Yahoo to offer third-quarter revenue of $ 1.12 billion, with revenues of at least 34 cents per share. Yahoo provides guidance in the third quarter of $ 1.06 billion to $ 1.1 billion in revenue. For the year, Yahoo projected revenue to be between $ 4.45 billion and $ 4.55 billion $.

Numbers to know from the second quarter of Yahoo:

•     Yahoo bought 25 million shares of $ 653 million and used $ 1 billion in cash for acquisitions (including $ 970 million to acquire Tumblr).
•     Yahoo has already made a promise to return 3,650 million revenues Alibaba Group shareholders.
•     Number of ads sold (excluding Korea) was reduced by about 2 percent on an annual basis.
•     Price-per-announcement (excluding Korea) dropped by 12 percent.
•     In research, the paid clicks (except Korea) increased by 21 percent per year. Click price (excluding Korea) dropped by nearly 8 percent.

The action was strongly in after-hours trading.


Tags: Social networking, Yahoo Q2, Marissa Mayer, 2013

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